Hello, sweet Stylists!
We appreciate you tuning into our latest Facebook Live event about building your brand and expanding your social media presence. We’re looking forward to seeing you again soon!
We know Friday nights can be kind of hectic, so in case you missed it, we wanted to give you a breakdown of what we covered. (The video is also posted on the page, if you want to see the replay.)
1) Know Your Audience.
I have worked as a reporter, copywriter, content specialist, and social media manager. Every piece of content I’ve ever written has had a purpose: to engage, to inform, to sell, or to entertain. In order to accomplish any of those four goals, I have to know who I am trying to reach and, perhaps more importantly, how they want to be talked to.
Let’s say you’re trying to persuade women into buying something, whether it be a product or an idea. First, you have to know her. I don’t mean you have to invite yourself to her place and make her show you photo albums from her childhood or ask her to cook you dinner or anything. But you have to know certain things about the demographic you’re trying to reach.
If you’re trying to build your brand, you need to think like a marketing executive—and that means targeting each audience differently.
You need to speak their language.
You need to research what’s important to them and deliver a pitch that appeals to them, specifically.
The copy I write for a 40-year-old sports fan is not the same as the copy I write for a 22-year-old fashion lover. It’s not just the content that differs—it’s the language, the style, the messaging.
The good news is that you already do this in everyday life, whether you realize it or not.
Think about how you talk to a toddler. It’s quite different than the way you talk to your best friend, isn’t it? That’s because you talk to toddlers in a way that makes sense to them in order to get your point across. This is you understanding your audience.
The same rules apply to branding and business.
Pretty cool, right?
2) Understand the Power of Social Media.
While still relatively new in the grand scheme of things, social media plays a powerful role in business now. There’s no escaping it, so it’s time to embrace it and make it work to your advantage.
Once you understand the audience you’re trying to reach, you can research what social media platform that particular demographic uses the most.
I do encourage the use of all social media platforms, as they can all be used as an asset to your brand. But when I say “know your audience” when talking to them, you should also know your audience across platforms—they do vary, and you will have to adjust the messaging accordingly.
3) Own Your Strengths & Be Authentic.
We are all very good at something. That’s a fact.
So take inventory of your strengths. It doesn’t have to be something mind-blowing, either. It can be simple things that you don’t even think about. Things like talking to people. Writing. Being kind. Making people laugh. Helping people.
Believe it or not, these are all very marketable qualities—qualities that you can build a brand around.
When you figure out what you’re good at, you can build your brand exactly the way you want in a very real way. It can be something you know very well as well as something you’re passionate about. People love authenticity, even if you’re standing for something they disagree with.
Remember: It’s not about selling the product, it’s about selling you.
If you’re good at being a mom, own that and share it! Build your brand around it. Inspire other women in the same position as you.
If you’ve got an eye for fashion, own that. Stay up on trends and styles. Become an authority on the subject, and share it with others.
You have more strengths than you even realize—strengths that can certainly be an asset to you when building a brand. You just have to take the time to figure out what they are.
4) Don’t Get Discouraged.
This process requires a lot of patience. You need to cut yourself some slack if things don’t take off as quickly as you would like. When you get discouraged, please remember that good things take time—and this is a good thing!
While you’re waiting for your brand to build, remember that this is a learning process. Use this time to learn. You can explore different trends on social media and try some of them out. You can jump from platform to platform and study the audience you’re trying to reach. You can talk to those you’re marketing toward and find out what works and what doesn’t.
Try not to pay attention to the follows, likes, retweets, or purchases. Building a brand is much bigger than that.
It’s about building something you’re proud of—something that people believe in. And that takes time.
Remember: Even Beyonce started with 0 followers!
5) Be Consistent & Remember it’s Not All About the Product.
As with most things in life, consistency is key. It’s important to make your presence known and to stay up-to-date with your specific industry. Again, it’s important to remember that the person is just as important as the product, so don’t feel like everything you post has to be about selling something.
Ask your audience questions. If I have learned anything about people during my years in marketing, it’s that they love to be seen and heard. People want to tell stories and feel like they are part of the conversation. Ask them for advice. Ask them how their day was. Ask them what their favorite movie is or how they feel about a specific topic. Just ask.
Don’t Forget: The best kind of marketing is marketing that doesn’t feel like marketing. In order to achieve this, you need to bring people in naturally. This means not bombarding them with what you’re trying to sell.
Switch it up sometimes:
We hope these tips help you, and if you have any questions, please feel free to reach out!