Hey there, Stylists!
We hope you’re having a great week. In case you missed our Facebook Live yesterday, we wanted to fill you in on the topics of discussion. We focused on helping you reach your full potential by offering tips for selling product.
If you want to watch the replay, please do.
If you want a written reference, here it is!
Market Products as Gifts. If you look through our inventory, you’ll notice that some of our apparel is “themed.” A lot of these themes include holidays, and it’s easy to market holiday products around the holidays. Even the apparel that isn’t holiday-themed can make a great gift during the holiday seasons or celebrations. (Christmas, Mother’s Day, Thanksgiving, 4th of July, birthdays, etc.)
Get Visual. If you have CC Original shirts/accessories that you really love, take some photos! People are very visual creatures, by nature. We are drawn to visually appealing things. Play into that. Ask a friend to help you out (either to model or take pics) and take pictures in a place that either “matches” your message/audience or take pics in a place that is aesthetically pleasing. We know you may feel silly having your own photoshoot, but don’t. Keep the goal in mind, and have fun with it!
TIP: Think of this like a legitimate photoshoot.
Ask yourself: What would make ME want to buy a shirt?
Pay attention to pretty places – write them down as possible places to take some pics.
Here are some examples of great lifestyle shots:
Go Live. Wear a shirt when you go live. Show it off, and invite people to ask questions. Remember that you’re not just selling a product, you are selling yourself. People are much more likely to buy something from a person/brand that they trust. Build that trust by being honest, open, and vulnerable.
Even if you don’t want to wear a shirt/product in your Live, it can still be very beneficial. Remember that building your brand includes being visible. Putting yourself out there is part of the process.
Tag & Send Links. If you see a funny video or meme, you share it with a person that would like it, right? Apply that thinking to the products. You know your friends and family better than anyone. If you see something they might like, send them the link or tag them in the pic. Not only can this lead to a sale for you, it can lead to a repeat customer and/or to a potential stylist. We encourage you to look through our inventory. With over 800 designs (and more every week) there is a shirt out there for everyone!
Promote Specials & Giveaways. People love saving money, and they love FREE stuff. When we have a giveaway or a promo, share it on your pages! Not only does this bring brand awareness, it can lead to future customers.
Be a Solution More than a Salesperson. Be an advocate – tell a story. We make shirts for causes and to spread awareness. Find something you are passionate about and share it! Tell people why this cause is important to you.
Email. Believe it or not. email is still the most effective form of marketing, especially when we are trying to appeal to a specific demographic. Remember that not everyone is active on social media, but everyone has email.
As for email addresses, and send them “exclusive” content from your business account. This can be anything from promos and coupons to sales and motivational quotes. Keep in mind that people love to feel special. If you use words like “VIP” or “exclusive,” they are more likely to want this content.
We hope this helps you on your journey.
As always, if you have any questions, please feel free to reach out!