Hi, Stylists!
Each week, we will be celebrating Tips & Tricks Tuesday to help you grow your business. There are dozens of ways to promote and market yourself, especially on social media, and we’re going to highlight at least one strategy every Tuesday in this blog. The goal here is to accumulate as many tips and tricks as possible and apply them to your online presence. Feel free to print these blogs out and have them handy as a “guide” to use along your journey as a CCO Stylist!
This week’s Tips & Tricks topic: Hashtags.
What are they, exactly?
We see them.
We use them.
Sometimes we even say “HASHTAG” to be funny, but do we even know what they’re for?
It’s OK if you’re uncertain, that’s why we’re talking about it today!
I like to think of hashtags as cute little “summaries.” Look at a photo and try to summarize it in as few words as possible. Keep in mind that each little “summary” is used to categorize content, making it easy for potential consumers/clients to search for on social media.
We want to use hashtags to not only help our visibility, but also to accurately describe what we’re trying to sell.
Let’s look at an example from our Instagram.
Here’s a photo of our Fall Giveaway:
When you look at this photo, what do you see? How would you summarize and categorize it to make it appear in a search?
Here are the hashtags we chose, and we’ll tell you why, using our 4 Category Technique.
#fallfashion #giveaway #giveawayalert #fall #falloutfits #fallcolors #halloween #thanksgiving #autumn #scarfseason #pumpkin #sweaterweather #sweaterseason #CCoriginals #womensfashion #womenhelpingwomen #womensupportingwomen #smallbusiness
So what is the 4 Category Technique?
It’s a technique we like to use in order to make sure all of our important themes are always covered in photos. Moving forward, we encourage you to use at least one from each of these four categories.
Examples of Holiday/Seasonal Hashtags coming up: #fall #fallfashion #sweaterseason #scarfseason #thanksgiving #autumn #merrychristmas #christmasfashion #happynewyear #2020 #NYE #christmasshirt #merryxmas #blackfriday #blackfriday2019 #blackfridaydeal #shopsmallsaturday #smallbusinesssaturday
Examples of Direct Sales/Opportunity Hashtags: #dstips #directsales #partyplan #bizopp #incomeopportunity #businessopportunity #wahm #mompreneur #giveaway #momswithjobs #momssupportingmoms #momswhowork #entrepreneur #smallbusinesslife #shopsmall #directsalesmommy
Examples of Empowerment Hashtags: #womenhelpingwomen #womensupportingwomen #strongwomen #empoweringwomen #empoweredwomen #ladiesfirst #womeninbusiness #womeninbiz #womenpower #womenpreneur #womenwhohustle
Examples of Boutique Hashtags: #boutique #boutiqueshopping #boutiquefashion #boutiqueclothing #boutiquestyle #boutiqueowner #boutiqueonline #boutiquelife #botiqueboss #boutiquefinds #boutiqueshop
So to Summarize . . .
We hope this helped answer your questions, and we look forward to seeing your posts.
See you next week!